The Premium Life

“Darling, I love you, but give me Park Avenue!”

As I was crossing over Park Avenue on Friday night I had that god-awful, Green Acres song stuck in my head – as if I’ve ever even seen that show! I was skipping along, super excited to meet my friend at the newly revamped Mark Hotel on 77th Street and Madison Avenue – I did mention this renovation a few months ago – it is finally open!

The Mark Hotel is an original 1927 building, but the old-school-styled set was recently revamped and merged Art Deco glamour with modern furnishings, lots of marble and beautiful artwork. The Mark turned to renowned French designer Jacques Grange, whose clients have included some of the world’s greatest and most exacting style-setters, among them Yves St. Laurent, Valentino, Karl Lagerfeld and Caroline, Princess of Monaco.
Grange has unleashed the full range of his talents, creating public spaces that engage and delight, and private rooms and suites that calm and soothe. In addition, he not only oversaw and designed furnishings, he collaborated with the Parisian design gallerist Pierre Passebon to commission a host of objets d’art, furniture and lighting fixtures, specially created by celebrated artists and artisans, including Ron Arad, Vladimir Kagan, Mattia Bonetti, Paul Mathieu, Eric Schmitt, Rachel Howard, Todd Eberle, among others.
The hotel has layered one-of-a-kind offerings, including a full service salon by iconic Frederic Fekkai called CHIC by Frederic, a state-of-the-art gym and a restaurant by the famed Chef Jean-Georges Vongerichten, called The Mark Restaurant. On your way into The Mark Restaurant, you’ll pass through the modern, swirling “cloud” bar at Mark Bar. This place is already a staple with the hoity-toity Park Avenue crowd – and soon to be with my crew as well… Read more »

Front Door

Picking a first date place is always hard.  Especially in a city with thousands upon thousands of choices.  It was a Thursday night in the middle of February and I had to do just that—decide my first date avenue of choice.  Luckily, a friend (and by friend, I mean, person who was drinking at my apartment with my roommates) told me of this “really great speakeasy” in the West Village, which “was always good on a Thursday”.  Many times when I trust a random stranger with my after hours plans; I end up bumping booties with overly tan men in the Meatpacking District.  So, I was pleasantly surprised when I met my date on the corner of 7^th avenue and Leroy Street, in front of a non-descript brown door with a small gold placard that read “Little Branch”.

Fortunately for myself and the man of the hour, it was a balmy-ish February night, for Little Branch was exactly one would expect a speakeasy to be like—in the middle of nowhere.  Many would pass Little Branch up as being nothing of importance, but the small queue at the door almost gave it away.  However, unlike many of the establishments frequented by the Manhattan glitterati, this line was not because the bouncer was a big burly hard-ass with an affinity for douchebags carrying black cards and the plastic breasted women that love them, but because the establishment itself was so tiny, it was literally a fire hazard to have over 35 patrons.

Waiting in line among the dirty snow beds with wind whipping through my freshly blown out tresses proved to strangely be perfect first date material.  We bonded over the crisp winter air and conversation was never at a loss—perhaps because if we stopped speaking we would realize that we were standing outside in 30-degree weather.  Once inside, the thirty-minute wait was out of mind as we descended the stairs into a warmly lit basement space.  A live band was playing jazz in a nook to the side of the room.  There were couples sipping cocktails at tables in the back behind a friendly hostess and others were crowded around mahogany stools scattered in front of the small bar.   We put our names down for a table, but unfortunately, never made it that far.  I’m not a lightweight, but after two of Little Branch’s expertly made cocktails, I was pretty much done for the night. Read more »

New York City neighborhoods have gone through more facelifts than Joan Rivers and David Hallesehoff combined. And many New Yorkers protest, (yes I consider myself a new Yorker after living here for over a decade), that if one more Starbucks or Tasty Delight (non-fat non-flavor yogurt) shop opens up, our unique city will resemble a suburban strip mall.

We must support the small mom and pop stores to keep our city…well, New York City. And that is exactly what I did. When my boyfriend and I were having a sweet craving a few nights ago, ironically, we bundled up to venture out for a pint of cold creamy Haggen Dazs. However, I quickly suggested an alternative, “hey, let’s try the new ice cream shop on the corner—it just opened…. I think it’s called Holy Cow.”

As we entered, a fresh baked doughnut aroma wafted over us and I knew my suggestion was already more thrilling than the local bodega.

The young girl Kate (or should I refer to her as the ice cream expert) was sweet and had a sense of humor. She was patient as we started sampling a number of the choices and she was proud of all the different flavors. After sampling Black Hotel bottom pie, coffee mud pie, and chocolate chip peanut butter yogurt…we were sold!

(I know ice cream store etiquette is usually one or two samples tops, but it wasn’t exactly a hot summer day, so we took some liberties!)

She packed up two helpings for us… one ice cream and one frozen yogurt. In the short time we were there, I learned the history of the shop and about the owner’s long time passion for making homemade doughnuts and creating original ice cream flavors.

It was on our way out that the doughnuts caught Travis’ attention and stopped him in his sweet tooth tracks.

There was an array of doughnuts dressed in every topping combination you could imagine from chocolate glazed with peanut butter chips to butterscotch with fruit loops.

Oh My.

“What is your favorite?” we drooled.

“Caramel dipped coconut.”

Yes please.

Against all odds and seemingly, all logic, Holy Cow opened in the dead of winter. But as any ice-cream lover knows, there is no special season for ice-cream, only special shops that satisfy your cravings any time of the year.

Unless you’ve been living under a rock, you know that it is New York Fashion Week! Yep, that’s why all of your favorite hotspots have been taken over by gorgeous, Amazonian women who shouldn’t be drinking that champagne because they’re only 17! Guys…you’re also not supposed to FEED THE MODELS. Come on now – do I have to smack your hands?

I’ve had the pleasure of covering NYFW, backstage, for MAC Cosmetics, Phyto Haircare and Creative Nail Design. So far I have only been backstage for a few shows because my day job takes priority (unemployment is sooooo 2009), but I did make it to Malandrino today and here’s a short beauty blip for Fall/Winter 2010:
Lots of leather! Don’t put those leggings, motorcycle jackets and skirts away just yet. Leather is still going to be BIG next year and it’s even creeping onto the nails. How, you ask? The theme of Catherine Malandrino’s presentation was Mongolian Nomads. There was a lot of fur and beautifully textured leather. The hair was swept up into a tree formation and the eyes were really exotic – MEOW – so Catherine wanted a nail that picked up on the story of the nomad in Mongolia and to pick up on an element of the fabric in her beauty statement – enter the Bark Manicure.

CND’s fearless and fierce Style Director, Jan Arnold, laid down one coat of Dark Ruby, which is a rich, luminous, dark ruby color, followed by a coat of Copper Shimmer – the minerality washes out and lightens the ruby hue – it was then topped off with one coat of SuperMatte Top Coat. Before the polish was dry, Jan took a round, flat makeup applicator pad and lightly dabbed the top of the nail to texturize the polish and give it a beautifully treated, leather-like appearance.

There ya have it – leather is still IN and the look for Fall extends all the way to the fingertips!

A few months ago I walked into the office on a Monday morning to find a very chipper coworker at my desk (I wanted to punch her in the face).

“So a friend of mine from high school just got hired as the Wine Director for Danny Meyer’s new restaurant in the Gramercy Park Hotel. I’m going to the opening! You should write this place up!”

“Danny Meyer is HUGE,” I replied. “What’s the name of his new place?”

“Maialino — can’t wait to tell you all about it!”

Of course I felt a twinge of jealousy, knowing that she was going to the opening of this restaurant — I knew it would be a hit, even in bitter NYC. My boyfriend lives across the street from the Gramercy Park Hotel so I figured I’d make a cameo appearance soon enough. I tried to tell him all about it, but couldn’t remember the name (or how to pronounce it). A few days after the opening we decided to be lazy fools, crossed the street and ventured into Danny Meyer’s first shot at Italian goodness, Maialino, a Roman-style trattoria.

We immediately snagged seats at the bar and began reading the wine list — it’s written, chalkboard-style, above the bar. I’m not a huge lover of Italian wines so I ordered a Soave and the boy stuck with some version of Pinot Noir (perhaps it was a Pinot Noir, I just don’t remember – blame it on the al-al-al-al-alcohol). I caught a glimpse of my coworker’s friend, Wine Director Stephen Mancini, and contemplated asking him for some help with the whites, but I didn’t want my actions reported back to the office. After all, what happens if I call out – uh *cough* SICK. I decided to remain anonymous. (I’m really not as big of a lush as I make myself sound). The wine list is pretty extensive, the all-Italian list features 85 bottles; 18 of those selections are available both by the glass and quartino. The restaurant currently offers six Italian beers all by the bottle – including my fave, Peroni!

The long, walnut bar (which is where we always end up) backs up to three windows, overlooking the famed Gramercy Park (watch out for Julia Roberts). The tables, chairs and barstools are custom-designed walnut, adding to the rustic, Italian feel. The wood-planked floors are made from reclaimed, locally found oak and the blue and white checked tablecloths drape over the tables, adding to the homey atmosphere. In the center of the restaurant is Maialino’s cucina, featuring a salumi, cheese and antipasto station on one side; with a coffee, dessert and bread station on the other.

The Executive Chef, Nick Anderer, hails from Gramercy Tavern.  This is his first Top Chef spot! Though his menu has been awarded two stars by the New York Times and has been hailed from coast-to-coast, I’m not exactly blown away. We went there for brunch a few weeks ago and I had to order three (very altered) meals in order to fill my finicky stomach. I felt like I was in a commercial where the couple goes out to eat dinner AGAIN after their meals at the newest hotspot restaurant – the portions couldn’t stuff a rabbit. I’m a freak when it comes to food, so pay no attention to my dislike of goat cheese, red meat, egg yolks, the other white meat, fish of all kinds, milky substances and dessert. Read more »

Lil Jon at Premium Lifestyle Group Table at Sky Suite at Sundance Film Festival 2010

After a short hiatus and several months of travelling(Mexico, Miami, LA and other fun destinations) we are back with a vengeance and happy to report on our great success at the recent Sundance Film Festival in Park City, Utah.  Premium Lifestyle Group was invited to participate as the event concierge and sponsor for the Sky Suite at The Sky Lodge.

The Sky Suite was arguably the best attended, and certainly the coolest gifting lounge at Sundance. The three day event was expertly organized by our good friends at Talent Resources and the result was an overwhelming success for everyone involved. Premium shared the stage with several other fabulous companies and provided fabulous “swag” for all the celebrities who visited the Sky Suite.

We were fortunate enough to have the folks at Corona donate 16 limited edition Corona Burton snow boards that we gifted to some of the top celebrities that visited the Sky Suite. In addition, we decided to contribute to a worthy cause by having all of the celebrities sign one of the snow boards. Celebrities such as Dakota Fanning, Kristen Stewart, Khloe Kardashian, Aaron Rodgers, Danny Masterson, Jordy Masterson, Kate Mara, Malin Akerman, Pauly Shore, John Forte, Tom Arnold, Appolonia, Lil Jon, David Wells, John Goessling, Wilmer Valderrama and many others were kind enough to sign the snow board.

We then packaged the autographed snow board with a 3 month complimentary membership to our service and are in the process of auctioning the package at charitybuzz.com. All of the proceeds we receive from the snow board will be donated to the Red Cross Disaster Relief Fund for Haiti.  You can check out the auction and bid for yourself here.

Once all the gifting was done for the day, we returned to the Sky Suite at night to party at special parties that were sponsored by our  good friend Matt Goldstein at The Eldridge and Gold Bar in NYC. The DJ’s were rocking, the booze was flowing and everybody got down and dirty dancing to the beats.

All in all, Sundance 2010 was a fabulous experience for all and we cant wait to do it again next year! For those who want to see all the photos from the sky suite we invite you to view them here.

Stay tuned for more adventures,reviews and news from The Premium Life!

Despite my suggestion that she wait until Sunday to brave the crowds and the bad weather, mom insisted on touring NYC last Saturday. I met her on the 1st floor of Macy’s (I can’t seem to escape this place!) where I tried my best not to whack some pathetic soul in a bright red North Face jacket with my wet umbrella. After shoving a few people out of my way and practically down an elevator shaft, I insisted we try somewhere that’ll be a little less midwestern-tastic so we hopped in a cab and headed over to the Time Warner Center. The cab driver, of course, took us through Times Square which mom was thrilled about, but made me want to taser him and take over the steering wheel.

We finally pulled up to Time Warner’s winter wonderland after having a minor fender bender with Santa and his sleigh. Even as a jaded, bitter New Yorker I found the decor to be quite gorgeous, especially as the snow fell onto the trees. The crowds inside TWC weren’t even remotely as obnoxious as the scene at Macy’s—I breathed a sigh of relief—even mom agreed and she thought Macy’s was as exciting as discovering the fountain of youth. I suggested we hightail it upstairs to Rande Gerber’s Stone Rose bar for a glass of wine and a beautiful view of Central Park. We definitely deserved it after surviving the past hour of freezing rain, snow and people who consider Snuggies fashion-forward.

The escalator dropped us off on the 4th floor and we wandered over to Stone Rose only to find that it doesn’t open until 4pm! Seriously? (the drunks in my family enjoy drinking before noon—or maybe that’s just me?)

“That restaurant looks cute and open.” Mom said as she pointed to Per Se.

“Are you prepared to shell out $600 for lunch,” I asked as we walked by a small space called Clo Wine Bar + Shop for the second time. She thought I was joking … so naïve. “Here’s a wine bar, right in front of us. It looks cool.”

I recently caught reviews of the newly-opened Clo on TV and in the local magazines — the press has seemingly fallen head over heels for this place. I could see why — gorgeous views of the city, amazing wine and a state-of-the-art wine menu! The hostess offered us a seat at the wooden, communal table and instructed us to sit where the Ewinebook was turned on. This interactive touch screen communal table uses overhead projection stations that enabled us to choose our selections with tasting notes that include varietal, region and price.

Clo is the latest concept created by sommelier Andrew Bradbury, former wine director of Aureole Las Vegas. Bradbury introduced the Ewinebook, the world’s first electronic wine list using Hewlett-Packard Tablet PCS and Microsoft technology. The Ewinebook features ninety-six wines — cult, boutique and rare vintages — which are presented in custom made, perfect temperature and humidity controlled dispensing machines, allocating 4 oz tasting pours.

Using a prepaid debit-style card for our wine, we each tasted a few wines (a Reisling, a Pinot Gris and a Soave), but I was slightly turned off by the prices — anywhere from $3 to over $100 per tasting — at least mom’s paying! She became a little tipsy and since I can score a case of wine for the price of one tasting I asked for our check. Clo has light snacks and cheese for your wine, but we were in desperate need of a full-fledged dinner in the Lincoln Square area so we left, but not without checking out their retail shop where you can purchase wine glassware and other merchandise. I will definitely be going back to Clo with someone who can drink a little more than my mother.

Straight out of a scene from Sex and the City, three of my girlfriends and I were wandering down Lexington Avenue, checking out the men in suits. While husband shopping, the most horrific thing that could’ve possibly happened to four girls dressed like classy hookers did occur—we got caught in a torrential downpour. Since all four of us were relatively new to the city, we weren’t sure where to go to wait out the summer monsoon so we wandered into the Bull & Bear Steakhouse bar at the Waldorf-Astoria.

“Do you have any idea how expensive this place is going to be?” My friend Lisa asked.

I scanned the bar that The New York Times called “one of the world’s three greatest, classic bars” and made an executive decision. “Um, this place is packed with older men. We’re like babies to them … I think it’s entirely possible to score some free booze! We’re staying.”

We shook ourselves off like dirty dogs and walked towards the bar where a gentleman not only cleared a space for us and gave us his seats, but he also offered to order our first round of drinks.

“Oscar, get these beautiful ladies whatever they’d like. It’s on me!”

I gave my friends the “I told you so” look and we made ourselves comfortable. The bartender came over and introduced himself to us, his name was Oscar and his partner-in-crime/bartending, Adel, soon followed. “We’re going to get you good and liquored up—be prepared.”

It was 2001 and none of us had “real” jobs, so despite the fact that it was a Tuesday night, we were down for the challenge. To the disapproval of Oscar, I ordered a chardonnay. He suggested I try the Brancott Sauvignon Blanc from New Zealand —this was the beginning of the end for me because I am now beyond obsessed with this wine. I took one sip of this grapefruit-y drink from the gods and it was lights out. My friends ordered the same drink and we settled into our seats and entered into heaven.

The place had a few tourists, but it was mostly older Wall Street/Park Avenue men looking to booze it up after work and avoid their nagging wives and annoying children. A few creepy guys who could’ve been my grandfather began hitting on me. I chatted them up because—quite frankly—I didn’t want to pay for my drinks.

The one gramps leaned in to whisper a sweet nothing into my ear. “Do you know Judy Blume’s sitting on the other side of you?”

What? Judy Blume?! I grew up reading her books! I was thrilled to discover that I was sitting next to Ms. Are You There God, It’s Me, Margaret. After a few drinks I got up the nerve to speak to her—turns out she’s a bit of a regular—I’ve seen her at the B&B multiple times since then. She’s always very sweet and entertaining. After deciding to leave her alone, I turned my attention back to the rest of the bar. There was an older lady in a hat who seemed to know everyone at the bar—she typically wears these hats while sipping on martinis—we dubbed her “Crazy Hat Lady.” There was this total phony of a guy who claims to be Mediterranean royalty, but after googling him I realized it was just the Makers Mark talking. Then I met a guy who said he’d like to set me up with his son, but it turns out he wanted me for himself … and how could I forget about the guy who looked just like Frasier from Cheers! He told me he was going to help me find a job, but he just wanted my phone number—and my friend’s! Read more »

It’s true, one of my closest girlfriends is a brandy and scotch connoisseur. She’s typically the only girl—and hot one—who bellies up to the bar and orders a scotch, neat. Guys are always impressed and this habit has warranted multiple faux marriage proposals. One blustery, winter afternoon she shot me a text, wondering if I wanted to grab a drink with her. Given the fact that it was below freezing and it was Saturday, she wanted to warm up with lots of scotch.

“Where might we find a place down here that has an amazing selection of scotch?” She asked. Did I mention I’m apparently a walking Zagat Guide?

I began scouring for places in TriBeCa—we lived down there and I figured, with Wall Street so close, surely there must be a place downtown that specializes in such manly boozing. After scanning my Zagat Nightlife Guide, I stumbled upon a place called “Brandy Library” and realized I had hit the jackpot!

“According to the website, they even do single-malt scotch tasting every Saturday from 5 to 8 p.m.,” I exclaimed. “Would you be down for that?” Now, mind you, I don’t drink brown liquor. The scent alone activates the vomit reflux, but I decided to man-up. If she can do it, why can’t I? Oh probably because I can’t even swallow Sam Adams without whining about how much of a “boy beer” it is.

I arrived at 25 N. Moore Street, walked up the stairs and opened the heavy door.

“Do you have reservations?” Inquired the very well-spoken maitre d’.

“Nope, I’m meeting a friend here and we’re hoping to join in on today’s scotch tasting!”

He looked at me in disbelief—after all my hair was curled, nails were perfectly manicured, I was rocking a brand new Rachel Roy dress and I had on 4” stilettos—definitely didn’t look like the girl who was going to throw down scotch! I walked over to the bar where I picked up the bible of booze. I scanned the in-depth menu that’s packed with 10 pages of single-malt Scotches, including the very rare 25-year Talisker, but had a hard time finding beer and vodka. I also scanned the food portion of the menu—I might require something to absorb my brown liquor gluttony later on. The Malai Tikka chicken breast morsels in yogurt and spices immediately grabbed my attention, along with Gratin Dauphonios, or potato pancakes. The dessert also looked amazing—might have to save some room for the Valhrona chocolate cake! I bypassed the food and went straight for the booze. I started off very girly—I ordered the Peaches & Cream—which consisted of cognac, cream, crème de peche and port wine reduction. YUM!

Brandy Library’s wood-paneled space and glimmering, tile-topped bar oozes sophistication, wealth, intellect and maturity. It’s designed like a library—the vertical shelves on the walls are meticulously stocked with over 900 bottles of every type of hard-to-find bourbon, scotch, brandy, cognac and whiskey imaginable. The faux fireplace and buttery leather chairs add a cozy and romantic touch—not exactly first date worthy, but if you suggested it to your guy on a third or fourth date, he’d be highly impressed. Read more »

The Meatpacking District used to be the place to see and be seen. As an intern who was being paid in glamour and status I couldn’t afford the drinks at Lotus so we’d prebooze at nearby dives. The Village Idiot had an awesome shot and a PBR special—we could afford that—it was only $4. Then they closed their doors because they were giving away their drinks, allowing homeless people to move in and apparently not paying rent so we moved over to Hog Pit.

Hog Pit didn’t have the fabulous specials, the smell of stale beer and vomit, the toothless men or the rotting bar (that was a lawsuit waiting to happen), but we still loved it. Most of the patrons had the same idea that we did—drink for cheap and move onto a more pricey location. Sometimes we’d have such a great time there we wouldn’t leave! In fact, I spent one evening boozing it up with Tommy Hilfiger—he wasn’t douchey at all—he was awesome. Just like every great dive in NYC, the Hog Pit was priced out of their location and had to shut it’s doors. Never fear, they reopened on 26th street between 6th and Broadway and I’ve been a few times after work, but it’s not the same.

I heard rumors that Ralph Lauren had purchased their old location and planned on opening up a Black Label Store, but then the truth came out. Mr. NYC chain restaurants himself, Steve Hanson, bought the spot on the corner of 13th street and 9th Avenue and was turning it into a burger joint to rival JG Melon and Shake Shack. I had to test it out.

We rolled into Bill’s Bar & Burger on Saturday night after a few drinks at one of Steve’s other joints, Bar 675 (he’s slowly taking over the city). The place was packed, but it is tiny. We snagged a spot at a high table in the front room—perfect for people-watching. Bill’s quickly reminded me of P.J. Clarke’s, the original one on 3rd Avenue, minus my coveted, afterwork suits. The crowd was trendy, not trashy, but you had a decent mix of the out-of-towners trying to get in—my little sister was in town—that’s why we were doing the Jersey/Long Island party in the MPD on a Saturday.
After settling in and checking out the TV (no more sports, please) we placed our beer order and requested a plate of Boneless Buffalo Chicken Wings. I’ve had an insatiable craving for wings for a month—I knew the time had come to forget about dieting and my Christmas vacation to a beach—let the pig out party begin. Even though the sauce was delicious and the strips themselves were quite satisfying and tender, my craving had not been met so I guess I’ll be paying a visit to Brother Jimmy’s next week. Read more »