The Premium Life

Unless you’ve been living under a rock, you know that it is New York Fashion Week! Yep, that’s why all of your favorite hotspots have been taken over by gorgeous, Amazonian women who shouldn’t be drinking that champagne because they’re only 17! Guys…you’re also not supposed to FEED THE MODELS. Come on now – do I have to smack your hands?

I’ve had the pleasure of covering NYFW, backstage, for MAC Cosmetics, Phyto Haircare and Creative Nail Design. So far I have only been backstage for a few shows because my day job takes priority (unemployment is sooooo 2009), but I did make it to Malandrino today and here’s a short beauty blip for Fall/Winter 2010:
Lots of leather! Don’t put those leggings, motorcycle jackets and skirts away just yet. Leather is still going to be BIG next year and it’s even creeping onto the nails. How, you ask? The theme of Catherine Malandrino’s presentation was Mongolian Nomads. There was a lot of fur and beautifully textured leather. The hair was swept up into a tree formation and the eyes were really exotic – MEOW – so Catherine wanted a nail that picked up on the story of the nomad in Mongolia and to pick up on an element of the fabric in her beauty statement – enter the Bark Manicure.

CND’s fearless and fierce Style Director, Jan Arnold, laid down one coat of Dark Ruby, which is a rich, luminous, dark ruby color, followed by a coat of Copper Shimmer – the minerality washes out and lightens the ruby hue – it was then topped off with one coat of SuperMatte Top Coat. Before the polish was dry, Jan took a round, flat makeup applicator pad and lightly dabbed the top of the nail to texturize the polish and give it a beautifully treated, leather-like appearance.

There ya have it – leather is still IN and the look for Fall extends all the way to the fingertips!

Lil Jon at Premium Lifestyle Group Table at Sky Suite at Sundance Film Festival 2010

After a short hiatus and several months of travelling(Mexico, Miami, LA and other fun destinations) we are back with a vengeance and happy to report on our great success at the recent Sundance Film Festival in Park City, Utah.  Premium Lifestyle Group was invited to participate as the event concierge and sponsor for the Sky Suite at The Sky Lodge.

The Sky Suite was arguably the best attended, and certainly the coolest gifting lounge at Sundance. The three day event was expertly organized by our good friends at Talent Resources and the result was an overwhelming success for everyone involved. Premium shared the stage with several other fabulous companies and provided fabulous “swag” for all the celebrities who visited the Sky Suite.

We were fortunate enough to have the folks at Corona donate 16 limited edition Corona Burton snow boards that we gifted to some of the top celebrities that visited the Sky Suite. In addition, we decided to contribute to a worthy cause by having all of the celebrities sign one of the snow boards. Celebrities such as Dakota Fanning, Kristen Stewart, Khloe Kardashian, Aaron Rodgers, Danny Masterson, Jordy Masterson, Kate Mara, Malin Akerman, Pauly Shore, John Forte, Tom Arnold, Appolonia, Lil Jon, David Wells, John Goessling, Wilmer Valderrama and many others were kind enough to sign the snow board.

We then packaged the autographed snow board with a 3 month complimentary membership to our service and are in the process of auctioning the package at charitybuzz.com. All of the proceeds we receive from the snow board will be donated to the Red Cross Disaster Relief Fund for Haiti.  You can check out the auction and bid for yourself here.

Once all the gifting was done for the day, we returned to the Sky Suite at night to party at special parties that were sponsored by our  good friend Matt Goldstein at The Eldridge and Gold Bar in NYC. The DJ’s were rocking, the booze was flowing and everybody got down and dirty dancing to the beats.

All in all, Sundance 2010 was a fabulous experience for all and we cant wait to do it again next year! For those who want to see all the photos from the sky suite we invite you to view them here.

Stay tuned for more adventures,reviews and news from The Premium Life!

Premium Lifestyle Group, together with our co-hosts; The Prime, The Ritz Carlton Destination Club, The O Group, Creative Edge Parties and Rent the Runway held an amazing cocktail party and networking event on November 5^th at the Penthouse of The Prime Condominiums. The theme of the reception was “Satisfy Your Senses” and we had over 200 members, guest and friends in attendance

Our focus for this event was to bring together an exceptional group of people who share the same vision that we do. When it comes to conducting business and fostering meaningful interaction, the experience is the most important component.

We would like to extend our sense of gratitude to Belvedere Vodka, Quintessa Vineyards, Flowers Vineyards, John Allan’s and DJ Professor Specs for their contributions to this unique and memorable event.

Photos from this event can be found here