Find Your Fix at Apotheke
Posted in bars, nightclub, wine and liquor tagged with Absinthe, Apotheke, bar lounge, Chinatown, hot spot, Premium Lifestyle Group, underground spot on August 27th, 2009 by Mary-KateIn my early twenties I was the queen bee of NYC’s latest and greatest hotspots. I knew about a bar, lounge or restaurant launch weeks before everyone else did because I followed commercial real estate websites and newsletters—nope, I didn’t have a life.
Once I began working at a fashion magazine I became lazy and gave up on the space stalking aspect—they wanted me there on opening night no matter what—they wanted me to cover the hangover-inducing bash. Well … then I stumbled onto something called responsibility *yawn* and rolling into the office reeking like a plastic bottle of Popov Vodka was no longer acceptable. What would I do if I got fired because I was out until 4 AM buying shots for random guys who used to be on The Bachelor? Needless to say, I feel like I’m slightly out of the hotspot loop, but—don’t you worry—this is all about to change.
I am embarrassed to say that I just discovered the sexiness that is Apothéke—a year late. You see, I tend to stay in on weekend nights and get my fix at random brunch spots on Saturdays and Sundays. Who feels like dealing with out-of-towners and day-long hangovers on Saturday and Sunday? My friends do. Read more »
It seems like every week I get calls and emails from our clients and friends wanting to know what the new “hot spot” is and where they should grab drinks after a hard days work. I start going down the list of places and locations (mostly in the West Village, Meat Packing District or Lower East Side) and the reply is always the same. “Sounds like a great place but I don’t feel like going all the way downtown, are there any cool places in mid town?”